10 Ways to Create Parent Connections That Actually Work
Published: March 20, 2023
Learn how you can create parent connections that work with today’s families.
It’s a children’s minister’s fantasy: Every parent involved in your ministry. You hear weekly, firsthand reports about kids’ strides in their faith. Parents have an active role in nourishing their kids’ faith development at home, and they feel connected to and supported by your ministry. They know what’s happening when and — most importantly — why it’s all happening.
Reality is probably a little different, though. Your connection to parents may be tenuous. You may wonder what it would take to build a powerful, lasting connection with parents that’ll ultimately enhance kids’ faith development.
It’s an age-old ministry question: How can we effectively reach parents and connect with them? We asked children’s ministers like you from across the country to share their most successful parent connection techniques. Here are their recommendations for parent connections that effectively connect parents, your ministry, and kids’ faith growth.
1. Open Lines of Communication
Parents love to know what’s happening and what’s coming in their kids’ ministries. Newsletters — effectively written and well-designed — are a great way to get the word out. Lynne McLaughlin and Lisa Udell at Thornapple Evangelical Covenant Church in Grand Rapids, Michigan, created the Parent Connection newsletter to increase and manage communication with parents.
“The newsletter was born out of wanting to communicate better with parents what was going on, what their kids were learning…and also to give them resources they could use at home,” says McLaughlin. “We were getting questions about what we do and why, so the newsletter provided a forum for communicating that.”
Since the newsletter began, McLaughlin and Udell say they’ve seen a marked increase in parents who are willing to assist in the ministry and who take an interest in what’s happening. They also frequently get follow-up questions about something that appears in the newsletter, which leads to more opportunities to speak one-to-one with interested parents.
2. Cultivate Conversation
Most parents would dialogue with their kids about faith, but they don’t know what to talk about. You can equip parents to initiate these important conversations by following the example of a family pastor at New Life Church in Colorado Springs, Colorado. This pastor created Road Talk, a kit for families that includes worship CDs, interactive activities, and parent tips. Road Talk translates into car conversations, soccer field chatter, and grocery store banter where families talk about God.
3. Support Parent-Child Relationships
“We work hard to hand the ministry of family back to the parents,” says Greg Braly, lead pastor at Buffalo Evangelical Free Church in Buffalo, Minnesota. “We create connection points to empower the parents to take a leadership role in their child’s life.”
Braly’s ministry sponsors successful relationship-building events for parents and children. One of the most popular is the father-daughter relationship-building experience where dads and daughters build memories by eating together and then visiting several different stations such as a photo booth, prayer walk, ballroom dancing, picture frame-making, and scrapbooking.
4. Become an Information Hub
Coleen Bevan, a children’s ministry leader in San Diego, California, says a parent information booth has been one of her ministry’s most effective tools for connecting with parents.
“Parent connection techniques are strategies to bring parents and children’s ministry together with the purpose of building a strong faith in children,” says Bevan. “Our information booth is up each weekend so we can communicate to parents about all of our events. All current events are announced during the service, and the pastor urges parents to visit the booth for further information and to register. This is a great way to connect with our leaders and parents.”
The booth is located so new parents can find it easily, and volunteers personally introduce them to the teachers.
“We’re expanding the booth to support families, too,” says Bevan. “We’re adding parenting helps information, devotion books, parenting books, and brochures that are designed to support families.”
5. Create a Parent Advisory Board
Lori Aadsen, associate director of Lutheran Church Missouri Synod (LCMS) District and Congregational Services, advises ministries to create a parent advisory board.
“The board should meet quarterly to gain input on Sunday school, midweek, family events, and nursery programs,” says Aadsen.
This shared-influence approach to your ministry will not only boost parent involvement, but it will also generate broader support and interest in what’s happening in your ministry.
6. Put Parents and Children to Work
Michelle Anthony, former pastor of family ministry at Rock Harbor church in Costa Mesa, California, organized a family mission trip to the Dominican Republic. “I saw firsthand the impact on families as they prepared for the mission trip and then experienced how it felt to serve together as a family,” says Anthony.
Mission experiences let family members see each other through a new lens while teaching them the value of service. These experiences also link parents to your ministry and elevate its value in their eyes.
7. Equip Parent-Teachers
As a former family ministry pastor, Ruth Pape of Colorado Springs, Colorado says she was constantly looking for ways to equip parents.
“We offered parenting seminars and annual parenting conferences, but ultimately our most important equipping tool was what we used every day: our curriculum,” says Pape. “We chose a curriculum, FaithWeaver (Group) because it had an intentional parent-connect tool that families could take home each week. It also had practical how-to experiences to do together that were fun and easy. I’m encouraged to see churches across the country intentionally teaching children and equipping parents on a week-by-week basis. The tools we give to parents need to be easy to do, with fun activities and experiences that are relevant to everyday family life.”
8. Let Families Minister Together
“For as long as I can remember, my family has signed up to serve together in the 3- and 4-year-old class,” says Pape. “What better way to spend time together as a family than giving to other families? My kids have also counseled at numerous day camps and served countless weekends in elementary classrooms. And it gives me no greater joy than to be ‘Jeremy’s mom’ or ‘Matt’s mom’ or ‘Tim’s mom’ — because my boys have had an impact on the kids they’ve served. There’s no greater legacy than to see your children serving Jesus because of what you’ve experienced serving the church together. Why not offer these kinds of opportunities to the families in your ministry?”
9. Make Family Time a Priority
The sky is the limit when it comes to creating fun and meaningful family experiences. Measure your events against this filter: Will this opportunity create a meaningful experience for the entire family?
Craig Swenson at Prince of Peace Lutheran in Burnsville, Minnesota, created a program called FamFest, where intentional ministry happens across three generations. Part of FamFest was W.O.W. — Worship on Wednesday Nights — for the entire family. Families ate a meal together and worshipped together. Then small groups of families or households met to read the Bible and apply what they learned to everyday life through fun, interactive activities.
10. Celebrate Children
“One of the most important things your church can do for parents is to create joyful experiences that celebrate families as they navigate each new stage in their children’s lives,” says Pape. Here are celebrations she’s used successfully to connect with parents.
Prepare for birthdays.
Before a child is born, begin a supportive partnership with parents. First, provide parents-to-be with opportunities to connect with other young couples. Then offer pre-birth counseling to help new parents learn what it’ll mean to shape the spiritual growth of a child. Make sure to celebrate when babies are born. Lastly, offer support by pairing new parents with veteran parents they can call for advice and support.
Dedications, baptisms, confirmations, First Communions — all are important times for churches to celebrate with families. Celebration encourages parents in their roles as their children’s spiritual mentors and highlights their successes.
Safeguard family time.
Be careful of creating programs for the sake of programs. Many churches are reversing course and attempting to simplify and reduce the number of programs they offer. Decide what’s best for your location, church culture, and families’ needs.
Create parent education opportunities for parents of different-age children to meet, encourage one other, and learn together. Sponsoring programs such as MOPS (Mothers of Preschoolers) and Moms In Touch is an excellent way to encourage parents along the way.
Children aren’t the church of tomorrow; they’re the church of today. Model the value that Jesus placed on children by finding meaningful ways to include them in every aspect of church life, including worship. Weave children’s prayers, songs, and messages into family worship experiences.
“The two most meaningful worship services I attended one year were at Cornerstone Fellowship in Livermore, California, and Copper Hills Community Church in Glendale, Arizona, where the children and youth led worship,” says Pape. “The kids prayed, spoke, and were an integral part of the service. Neither of these services was perfect, nor were they performance-oriented. But they were heartfelt expressions from Jesus’ youngest followers. Imagine how families and households could be transformed by witnessing this kind of value placed on children and youth.”
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