Culture is your brand. The way your team greets people, deals with challenges, ministers to kids and families, and even says goodbye is a part of it. The look and feel of your ministry comes from the brand you create. So you can’t leave it up to chance. Here are 4 key ways to develop the culture you want.
4 Ways to Develop an Irresistible Culture in Your Ministry
1. Recruit well with your culture.
You can’t make people be who they aren’t. If you want high-energy, motivated, upbeat as values in your ministry, recruit those kinds of people. For the sweet, quiet ones, put them behind the scenes. But recruit what you want to project in your ministry and then put those people out front.
2. Train thoroughly.
Tell your staff over and over “why” they’re doing what they do — not just what they do. Coach people to say and do things the way that represents what you value. For example, if you want people to greet guests a certain way, ensure that you give them the exact wording. Focus on the details because it’s the details that convey your culture.
3. Create a culture of overcommunication.
Ensure that everyone on the team knows your values and the culture you’re trying to create. This is especially critical when you’re building a new ministry and with new people joining your team. Take the time to share your story, dreams, goals, and values with every single person. Give them specific examples of how you’ve seen the culture you desire lived out.
4. Check up and check-in.
Regularly check-in to see if your culture is alive and well — or if it’s becoming a foreign land. Ask others what they feel and see when it comes to your ministry; then make adjustments. Ask your staff what they think your culture is; then make adjustments. Culture needs constant fine-tuning to stay on track. The only way this can happen is if you’re providing accountability on every level.
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