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10 Threats to the Growth of your Children’s Ministry

What are the current threats to growth in your ministry? Like a summer garden, you need to clear out the “weeds” and “pests” if you want your children’s ministry to grow…

“Mary, Mary, quite contrary, how does your garden grow?”

Ever wondered why Mary is so contrary? Maybe it’s because she battles threatening weeds and pests so her silver bells, cockle shells and pretty maids will grow in a row.

Like Mary, you need to cut down “weeds” and terminate “pests” if you want your children’s ministry to grow. But unlike contrary Mary, weeding out these 10 threats to your program will yield joy. As with any task, you will need help to get the job done. Be sure to provide volunteer training in these problem solving tasks to make sure that everyone is focused on the same goal.

10 Threats to the Growth of your Children’s Ministry

1. Lack of communication

If people don’t know what’s happening in your ministry they assume nothing of consequence is happening. Refuse to communicate, and your children’s ministry will never be a priority to the church and community. People vital to your ministry need to know what’s going on in order to support the work. If they don’t know about it, they can’t support it.

Talk about your ministry with your pastor, other staff members, children’s ministry leadership team, volunteers, parents, the community, and children. Promote your ministry in church publications, community advertising, and best yet, word of mouth from satisfied participants.

2. Not valuing children

Don’t be guilty of loving your ministry but not loving your children. If you don’t value your children, neither will your church. And if children are treated as second-class citizens in your church, your children’s ministry will suffer. Your ministry won’t receive the space, staffing, and budgeting other groups receive.

Validate children as individuals of worth—just as Jesus did. Let your children and church know how much you value kids. For example, do you get at eye level to talk to kids or do you tower over them? Do you call children “rug rats” or other subtly degrading terms?

3. Run-down children’s space

Art Murphy, a children’s minister in Florida, says that cluttered, run-down children’s facilities communicate that little is happening there for children. He says, “A clean, bright, roomy facility cleared of old materials or unused furniture communicates that children are loved, wanted, and expected.”

Walk through your children’s space twice. Evaluate it from an adult’s viewpoint, then from a child’s perspective. List needs and make changes!

4. Lone-ranger mentality

If you do it all your way and all by yourself, you not only risk ruining the growth of your children’s ministry. You may also ruin yourself.

In Ephesians 4:12, Paul told leaders “to prepare God’s people for works of service, so that the body of Christ may be built up.” When you’ve trained and staffed your ministry, it’ll go on reaching children for Christ even when you’re gone.

Multiply your ministry by recruiting willing volunteers to shoulder the work with you.

5. No family ministry

The primary shapers of a child’s development are parents and immediate family. Teaching or caring for children one or two hours a week at church is helpful, but the greatest good happens when you take ministry directly to the whole family. You may be surprised at the needs you’ll see when you look at a family through a child’s eyes.

Develop ministries to reach the entire family, such as home visitation, parent-training courses, or family-crisis counseling.

6. Lack of volunteer training

You know volunteers who have outstanding gifts and a real aptitude for children’s ministry. But even “natural-born” workers benefit from training and encouragement. Plan training events, provide written resources for individual study, and send your volunteers to children’s ministry conferences.

Develop regular or ongoing leadership training so volunteers can update their skills.

7. Competing with media for children’s attention

There’s a temptation in our media-saturated world to spend lots of money on state-of-the-art equipment and technology. You may want to leave your children amazed and dazzled with mind-boggling programming and events.

Don’t give in to the temptation. Art Murphy ministers in the shadows of the world’s best high-tech theme parks in Orlando. But he doesn’t advocate eye-popping programming. He says the best programs are simply “noisy gongs and clanging cymbals” unless they communicate love. Art challenges his children’s volunteers to make Bible study and other programs real instead of “Disney-like.”

Your kids remember special effects only until they see a better effect. They’ll remember truth shared in love for a lifetime. Helping children apply and understand one biblical principle is better than knocking their socks off with technological brilliance.

Strive for genuineness and transparency in leading events and Bible studies. Embody Jesus’ message of love by lovingly teaching children.

8. Isolating children’s ministry from the church

Children’s ministry can become a “satellite” ministry, spinning on its own axis and following its own orbit. If this happens, your program may not embrace your church’s goals and philosophy, and you may jeopardize growth. And it’ll suffer from a lack of intergenerational contact with church members. Meanwhile, your kids will miss out on Christ’s larger purpose for the church in the world.

Write a purpose for children’s ministry and describe how it relates to the total church.

9. Ingratitude

Everyone wants to feel needed and valued. You do. And so do the people who help make your ministry possible. We’ll go the second mile for someone who appreciates us.

Review the past month of your personal calendar for names of people who’ve assisted, encouraged, or served in your children’s ministry. Write simple, heartfelt thank-you notes. You’ll reap what you sow.

10. Neglect

The most dangerous growth threat to any ministry is “neglect.” If you don’t weed out problem areas, your ministry will wither away. Fight neglect in ministry by constantly evaluating your children’s ministry. Rejoice in your successes and learn from your mistakes to keep neglect at bay.

Slip this list into the first page of your personal calendar. Each month, weed out any threats to the growth of your ministry.

Walter Norvell is a retired associate professor of Christian ministries at Williams Baptist University in Tennessee. 

Want more articles for children’s ministry leaders? Check these out. And for even more ideas and daily posts of inspiration, follow us on Facebook!

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