Culture is your brand. The way your team greets people, deals
with challenges, ministers to kids and families, and even says
goodbye is culture. The look and feel of your ministry comes from
the culture you create. So you can't leave culture up to chance.
Here are 4 key ways to develop the culture you want--assuming you
already know what that culture is (based on your goals and
1. Recruit well. You can't make people be who
they aren't. If you want high-energy, motivated, upbeat as values
in your culture, recruit those kinds of people. For the sweet,
quiet ones, put them behind the scenes. But recruit what you want
to project in your culture and then put those people out front.
2. Train thoroughly. Tell your staff over and
over "why" they're doing what they do--not just what they do. Coach
people to say and do things the way that represents what you value.
For example, if you want people to greet guests a certain way,
ensure that you give them the exact wording. Focus on the details
because it's the details that convey your culture.
3. Overcommunicate. Ensure that everyone on the
team knows your values and the culture you're trying to create.
This is especially critical when you're building a new ministry and
with new people joining your team. Take the time to share your
story, dreams, goals, and values with every single person. Give
them specific examples of how you've seen the culture you desire
4. Check up and check in. Regularly check in to
see if your culture is alive and well--or if it's becoming a
foreign land. Ask others what they feel and see when it comes to
your culture; then make adjustments. Ask your staff what they think
your culture is; then make adjustments. Culture needs constant
fine-tuning to stay on track. The only way this can happen is if
you're providing accountability on every level.