Over my next few blogs, I'm going to share some great tips for internal public relations (adapted from an article written by Keith Johnson for CMMag).
#1. Publish your good news. If you don't tell people about the amazing things that are happening in your ministry, how will they know? I used to create a weekly one-page newsletter for our ministry. Not only did I give it to every child and parent, but I also put it in the mailboxes of our elder board and staff. I included big and small successes in this newsletter. And it was amazing to see how "for" our ministry our church leaders were because they knew God was moving.
So include stories about kids coming to Christ, families joining your church, great discoveries (those are the big ones). But also include stories about a child who shared his faith with a friend, a child who prayed outloud for the first time, a team member who expressed great joy in service.
I can tell you that because we did this, whenever we asked our leaders for something (a new VPU, window coverings, whatever), they were more than eager to help us out. (That and they were amazing people who loved to see Jesus on the move!)
The next two ideas are:
2. Deliver more than you promise.
3. Celebrate EVERY success.
Check back for more next time!