The Millennial Generation. Generation Tech. Generation Next. The
Echo Boom. Generation Y.
No matter the label, this generation is making waves. Born since
1982, Millennials are a radically different group of kids. Perhaps
it’s the societal blessing that’s branded them since birth. Or the
array of positive and powerful messages in the media — whether
print, music, or film — that’ve formed their psyches. Perhaps it’s
the definitive overprotectiveness that has shielded them. Or simply
the kid-friendly environment from which they’ve gladly
Take an extra $5 off the already discounted rate!
$5 OFF: CHILDREN'S MINISTRY MAGAZINE
Subscribe now or renew now and get a 1-year subscription for only $19.
As Pulitzer Prize-winning author Anna Quindlen quipped in
Newsweek, “Meet the Millennials, and rejoice.”
The natural question is why? Why are Millennials viewed
differently from, say, Gen Xers (born between 1961 and 1981) or
Baby Boomers (born between 1943 and 1960)? The reasons are
The foremost reason is probably the Millennials’ historical
position, as their parents tend to be late Boomers and early Gen
Xers. By the mid-’80s, many Boomers had settled into marriages and
mortgages, reminiscent of their Beaver-Cleaver childhoods.
Consequently, the Boomers (living large on expanding economic
prosperity) showered their children with Cabbage Patch Kids dolls,
Beanie Babies toys, Power Rangers action figures, and Pokémon
cards. Suburbs exploded as yuppies evolved into “soccer moms and
Gen-X parents also bought into these cultural fads but added
another element to parenting: an overprotective nature. Gen Xers
grew up in the shadow of divorces, abortions, and latchkey
syndrome. While Boomers had heroes such as Martin Luther King Jr.,
Joe DiMaggio, and John F. Kennedy, Generation X came of age to
witness political and social hypocrisy, rock star cocaine
addictions, and AIDS. Gen Xers had few true heroes. Consequently,
they married later (or not at all) and willingly sacrificed to give
their children better childhoods than they had themselves.
Another reason Millennials are different is political climate.
From the Reagan Revolution to the kinder, gentler George Bush to
the Clinton “consciousness,” there’s been an ever-increasing focus
upon children. The War on Drugs. Education summits. Elián Gonzáles.
Laws to keep kids safer.
The children who’ve defined this generation include Mandy Moore,
Tara Lipinski, Mary Kate and Ashley Olsen, and the McCaughey
septuplets. It’s a generation wanted, watched, and counted
A WANTED GENERATION
Remember the “Baby On Board” signs that decorated cars everywhere
in the mid-1980s? Those yellow window signs signaled a change in
how we thought about kids. Suddenly it was cool to be a parent.
Fertility clinics and Lamaze classes proliferated. Babies “R” Us
specialty stores expanded. The church nursery was full. Babies were
“in,” or as best-selling author John Gray announced — Children Are
Businesses caught on quickly. Chuck E. Cheese’s pizzerias (“Where
a kid can be a kid”) and Discovery Zone play areas debuted.
McDonald’s and Burger King added toys to their kids’ meals while
hotels and restaurants reinvented themselves as kid-friendly and
offered child menus, in-room video games, and complimentary
breakfasts for families.
The movie industry evolved to meet the needs of the family. Disney
re-released cartoons on video to aging Boomer parents while new
full-length animations hit screens with soaring success. In the
1970s and early ’80s, kids were possessed (The Exorcist), perverts
(Porky’s) or punks (The Bad News Bears). By the late 1980s and into
the 1990s, children were worth listening to (Look Who’s Talking),
worth caring for (Three Men and a Baby), and worth keeping (Angels
in the Outfield). In 2001, the quintessential Millennial movie Spy
Kids was a smash, featuring super-smart kids as James-Bond,
cloak-and-dagger spies. The message is clear: These are the good
kids, and we want them around!
Despite a clear trend toward more edgy themes and suggestiveness
as a whole, television in the ’80s and ’90s also gravitated toward
family sitcoms such as The Cosby Show, Family Ties, Growing Pains,
and Home Improvement. Family dramas also ruled. It was 7th Heaven
to finally be Touched by an Angel.
This cultural change seems to have impacted family statistics.
Today’s fathers, according to a Wall Street Journal article, give
their children a half-hour more every day than dads did in 1977.
Nearly three out of four fathers admitted they’d sacrifice pay to
spend more time with their families.
Attachment parenting is hot. Abortions among teens are dropping.
At-home employment also blossomed in the 1990s.
In the church, children’s ministry has exploded. From Children’s
Ministry Magazine to children’s ministry workshops to age-specific
resources, children’s ministry reflects our culture’s concentration
on children. Ten years ago few churches employed professional
children’s ministers. Today it’s a hot hire. Many churches now
define their success through programs to children. Vacation Bible
school, once considered a dinosaur, has resurfaced as a summer
staple. Kids’ choirs and musicals are popular again.
The question for us as ministers to children? How have we
communicated to children that we want them in our churches? Is
children’s ministry an integral part of your church’s mission-or an
afterthought? Is everything that’s done in your ministry done with
quality and excellence-or thrown together at the last minute? Does
the church leadership understand that your children’s ministry
provides Christian education and discipleship-or is it seen as a
baby-sitting service? If your church doesn’t value children, then
neither they nor their families will value your church.
A WATCHED GENERATION
Few generations, except perhaps the G.I. Generation born at the
early part of the 1900s, have been more protected by their parents.
This is Generation Sheltered.
From conception, the Millennials have been watched. Birthing rooms
became father-friendly. Baby monitors and fetal phones have become
Similarly, parents have taken over their children’s lives. A
University of Michigan study reported that free or unsupervised
time for children plummeted 37 percent between 1981 and 1997. Child
sports have erupted in the Millennial years. Soccer. Baseball.
Softball. Basketball. Other extracurricular activities — from
dance to drama — are popular. For the Millennials, clubs are also
in. Today’s child is busy with activities.
Parents have also made academics a priority. Homework has
increased in the Millennial years, and being smart is no longer as
much of a social stigma (as it was for Gen Xers). The importance of
graduation exercises and academic laurels is emphasized for kids as
young as preschool. In some schools, parents can now log on to
school sites and download their children’s homework, current
grades, and teacher comments. It’s estimated that nearly a million
children are now educated at home (and many of these home-schooling
families feature parents with bachelor’s and master’s