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Take the Challenge: Lead Up

David Staal

Typically, children's ministry leaders focus most of their attention on kids, parents, volunteers, and staff. Many don't consider their senior pastor on the list of those they lead. Or at least those they lead well. Bill Hybels, one of the leading pastors in America, offers a different perspective. Discover what you can do to work effectively with your senior pastor.

Bill, the senior pastor of Willow Creek Community Church in Barrington, Illinois, and author of Courageous Leadership, often speaks to church leaders on the critical role they play in their local churches. In a candid conversation about effective leadership in children's ministry, Bill provides specific examples and practical approaches you can use to work well with your senior pastor.

David: In the early days of your church, you were not a big proponent of children's ministry. Today you're a very vocal supporter. What caused you, as a senior pastor, to make such a big change?
Bill: I admit I was a late-arriver to see the value children's ministry could bring to Willow Creek. It started when, occasionally, a mother or father would share excitement over how much their kids learned in Promiseland. [Promiseland is Willow Creek's children's ministry.] Parents noticed that their kids were changing, and that grabbed my attention. Then I would run into volunteers fired up about working with children. I never really looked at children's ministry as a place where scores or even hundreds of volunteers could find their most meaningful place of service in the church. I always thought most people would find that adult ministry was the place to use their gifts. But a picture was developing of kids' lives changing -- and a place where significant numbers of volunteers were using their spiritual gifts.

Then came a real turning point. Promiseland began to align all its horsepower with the overall objectives of our church. Sue Miller [Promiseland's executive director] began to vision-cast and challenge nonmember volunteers to join the church. Then she transitioned to a small group structure designed to intentionally shepherd all kids and volunteers. And to help our church's efforts to care for the poor, Promiseland kids, with adult supervision, had begun to serve meals to homeless people at our church -- building compassion into children's hearts. When I saw all the ways our children's ministry was in stride with the goals and priorities of our entire church, I said, "This is genius." All of a sudden, I realized we were all playing on the same team, going in the same direction.

David: What's important for children's ministry directors to understand about their senior pastor?
Bill: I've never seen a day where it's harder to be a senior pastor than this day, and I've never seen senior pastors under higher levels of stress. And that's for good reason. The world is changing, ministry is harder, preaching is harder, team-building is harder, and fund raising is harder. Capturing the attention of lost people is more difficult, and people are more broken. So there's a lot going on in a senior pastor's mind.

And despite appearances, we're not as dumb as we look! Pastors know if life change is happening. So when we don't see some indication from parents or kids to that effect, if there's no sign of passionate volunteers in children's ministry, if we can't find obvious evidence of a ministry's alignment with the rest of the church, we will turn our attention to areas that'll show that kind of impact.

David: How would you counsel children's ministry leaders who have a difficult time just getting the attention of, or establishing credibility with, their senior pastor?
Bill: As a children's ministry director, you know you must lead down. You have other staff members or volunteers to lead through vision-casting and team-building. You have to motivate and inspire. You engineer change, and then establish and enforce values. You develop future leaders. Everyone will agree all of this is very important and your responsibility. What most people don't understand, though, is that leadership also requires that you learn to lead up.

David: What are actions that children's ministry leaders can take in leading up to their senior pastor? And how are these effective?
Bill: First and foremost, it requires relationships. You can't lead up well unless it's to a person who knows you and knows your heart. That's been true with Sue and me.

When she has a big issue and says, "Bill, I don't bother you much, but this is one where I need to ask for some time," then I trust her. So build a relationship that respects your pastor's time. Leading up also requires you to use influence and cast vision so the person you report to can see a picture he or she might not see now.

Unfortunately, when most pastors see a children's ministry director coming, the only vision they see is someone who wants more: more staff, more square footage, more toys, more diapers, or more money. So try this -- say to your senior pastor, "Could I have 30 minutes of your time? I'll bring the meal or buy the lunch. I'm not going to ask you for more money, more staff, more anything. I just want to paint a picture of the children's ministry we're dreaming up, and I want to show you what a huge win it'll be for the whole church." Now you're talking the senior pastor's language.

Sue sells me on vision all the time. If we're walking out to our cars together after a Sunday service, she'll say, "I met about six new families. Their kids love Promiseland. Their parents will be back." That's code, meaning I ought to like what they're doing because it helps me too. Pastors need to see that if children's ministry wins during the services, then there's a much stronger likelihood that new families are going to come back. So talk often about this win-win situation.

David: What would you say to people whose senior pastors are resistant to someone leading up?
Bill: Take an honest look at how you're trying to lead up. Do you go to the pastor's door constantly? Do you send frequent pleas for financial help? Think relational intelligence. When was the last time you wrote a word of encouragement to the senior pastor for the content or delivery of his message? When was the last time you said, "Most of the time I am in the children's ministry, but I really honor your teaching for our entire church body." Back that statement up by making sure your ministry volunteers serve at one weekend service and attend another.

David: What communication do you like to receive from your children's ministry?
Bill: An information loop is very important. At least one time a week, I'd suggest writing a personal note to the senior pastor telling him about some good thing going on in children's ministry. "We've added another volunteer this week and thought you'd want to know and rejoice with us." Or, "Had a kid pray for the first time in fourth grade -- first time he ever prayed out loud. Just wanted you to know that there's probably a family celebrating this." Maybe try, "Just want you to know that I think you do a great job and I'm proud to be on your staff." And definitely, "You'll never know how grateful we were for your mention of children's ministry this weekend." Authentic affirmation and encouragement go a long way.

David: On a number of occasions, you've said, "Senior pastors, if you have one ministry card to play, invest in your children's ministry." What do you mean?
Bill: Throughout the years, society offers the church just a certain number of entrance ramps into the "non-church" world. At times it's been sports. Then it was marriage enrichment. Today I believe the single remaining common interest or entrance point for non-churched people into the life of the church is children. No matter how lost a guy is, he still usually loves his son. And no matter how off track a woman is, she still has a soft place in her heart for her kids. This means we have a wide-open door to almost every family in every community worldwide when we love and serve their kids. If a kid comes home from a children's ministry and says, "I met some kids, I had fun and loved it, and I want to go back," most of the time a parent will say, "okay," and then return to that church. From a strategic standpoint, to reach families, it's a wise investment. From the perspective that a lot of volunteers are raised up, it's also a win. There are church-wide benefits on all sides of a thriving children's ministry.

David: Describe what you and other senior pastors want to see in your children's ministry director.
Bill: I look at the "non-spectacular" side that many folks never see. Does he or she show up with work gloves and work boots and work hard? You don't have to change your personality, IQ, or anything else to do that. Just show up with a monstrous work ethic to build a children's ministry. Secondly, I look for a flat-out passion for kids. You don't get that from a college degree, and you don't have to become any smarter or funnier. You can just be you and be passionate about kids. When you love kids when no one's looking, God's going to use you. And that goes for volunteers, too.

David: What's your outlook for children's ministry throughout the kingdom?
Bill: Seven or eight years ago during my travels, I really thought children's ministry as a part of the church was going to die. For years I never heard of a single positive children's ministry breakthrough in any of the countries that I visited. But that's changing. For example, at the first Promiseland conference, just a few hundred leaders from across the country gathered to get real serious about the future of children's ministry. Then the next year several more came, and even more the year after that. Now more than 4,000 attend. It's clear that an increasing number of leaders are devoting themselves to changing the belief system for the future of children's ministry; they're not going to let children's ministry fade away and die.

You give a fully yielded life to God, and let your passion for children get stoked on a regular basis, find your spiritual gifts, honor volunteers, and put your work gloves on every day -- God will build a great ministry through you because he will notice. Second Chronicles 16:9 says, "For the eyes of the Lord run to and fro throughout the whole earth, to show himself strong on behalf of those whose heart is loyal to him." These are the people helping all of us believe there's going to be a whole new run, a whole new day, a whole new revolution in children's ministry. cm

David Staal is the Promiseland Director for the Willow Creek Association. For more information, visit www.promiselandonline.com.


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