Whether you like it or not and whether you agree with everything
its people do or not, you have to admit this: The empire of Mickey
Mouse has touched millions of children and their parents around the
world. Chances are very good you’re in that number.
Take this little test: Ever bought one of the mouse’s videos or
DVDs? gone to a movie made by the mouse? bought a toy for your
child made by the mouse? watched a TV show produced by the mouse?
been to the mouse’s Web site?
Unless you just arrived from another planet, you answered yes to
one or more of these questions. And if you have children, there’s a
good chance you’ve even been to see the mouse at his house in
Florida or California. If that’s the case, you’re not alone. In
2001, over 39 million people visited the mouse in Florida. Over 17
million visited the mouse in California. And over 17 million went
to his park in Tokyo. Yes, indeed, the mouse has made a worldwide
impact on children and families.
On a recent trip to Walt Disney World, I looked around at the
excited faces of the children and parents who were anxiously
waiting to enter the gates. What was the mouse doing to attract all
these children and parents? Why would these families spend hundreds
or thousands of dollars to come here? What caused the smiles and
the excitement on their faces?
As I walked through the gate, I asked myself, What cues can I
take from the mouse that will help me more effectively spread the
most important message in the world to children and their parents?
Read on to discover 10 cues from the mouse for your ministry.
Cue #1: Big Dreams
Walt Disney was born in 1901, and from an early age he had a
passion for animation. Like all of us, Walt’s passion was tested by
difficulty. He was hired to work at the Kansas City Star newspaper
as an animator, but he was laid off. He then started his own
animation studio but eventually had to file for bankruptcy. Then
one day something happened that would change everything. In the
early 1940s as he was watching his children play on a
merry-go-round, a vision was birthed in his soul. He saw a place
where children and their families could go to have fun