The novice’s guide to video production — on any
The church must never change its message, however the methods we
use to communicate the timeless gospel must change if we’re going
to reach today’s kids. Why?
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Because the world is rapidly changing and if we want to
communicate, we must be on the cutting edge (or at least as close
as our budgets allow us to be!). Consider these changes over the
past 30 years. In 1968, regular color broadcasting was in its
infancy. The national networks were only the Big Three and PBS.
Every teenager wanted an 8-track tape player in their car (I know
because I had one). We used vinyl records rather than CDs for
music. Cable existed in a few towns, but there was no CNN or HBO.
VCRs were experimental beasts, and instead of movie multiplexes, we
went to one-screen theater houses on the town square.
Today’s children are bombarded with multimedia. Many of them own
a Nintendo or PlayStation game console, know how to surf the net,
and watch Nickelodeon or the Disney channel almost daily.
Culture-watchers have said that what people are seeking today is
“an experience.” This seems especially true of children, who also
learn through experience. So how can you use multimedia to reach
and teach the children in your church and community-no matter what
budget you’re working with?
Here are general guidelines to get you started on the right
Low Cost — The least expensive way you can add
multimedia or video to your children’s ministry is to purchase a
television, VCR, and prerecorded Christian videotapes, such as
Adventures in Odyssey (Focus on the Family) or the VeggieTales
series (Big Idea). This costs less than $500 excluding the
Simply gather children in the largest classroom in your church
for a special showing of these videos. Plan and facilitate a
discussion time with questions about the video. For better
discussions, have children meet in small groups. While this isn’t
the best method to use in teaching kids all the time, it’s one
inexpensive and effective way to use media with your children
High Cost — Turn your largest children’s room
into a theater or auditorium for children. If you’re about to build
new education space, consider a large room with a high ceiling as
your children’s theater, with enough space for around 75 to 150
people. Then purchase a sound and lighting system for that
Toss out chairs. Build a small stage and risers out of plywood,
then cover them with carpet. You’ll need a booth for your sound and
lighting equipment. Get a sound board that can control the volume
for at least two microphones, a CD player, a cassette player, and a
VCR. This will cost around $1,000.
Use incandescent lighting that can be used independently of any
florescent lighting in your room. Turn the fluorescent lights off.
With a good light system, you can control light to the room, the
seating areas, and the stage. Cost can range from $500 to $2000
depending on size. Good lighting is important to set the mood and
help draw attention to the people on the stage. The final piece to
the puzzle is to mount a large 32- to 36-inch television on the
wall for video display. This costs about $900.
Many churches with a contemporary worship style don’t use
hymnals or overhead projectors. Instead they use computers to
display the song lyrics and choruses on a large projection screen.
Five years ago I decided to do the same thing for our children’s
worship time. Instead of having a live band, song leader, and
computer projection, I simply put everything on videotape (except
for the song leader!). Now we have a large library of prerecorded
videos that play the music and display the song lyrics. The slides
change as the song advances and our children worship and focus
visually on the spiritual truth.
This is how I did it, and how you can do it, too, by following
these four steps.
1. First I got the Christian Copyright Licensing, Inc.(CCLI)
number for our church from our worship pastor. This permits the
copyright permission needed for us to use prerecorded worship music
and lyrics. You can write to CCLI at 17201 N.E. Sacramento St.,
Portland, OR 97230. Call 800-234-2446. Or e-mail email@example.com
2. Next I selected the songs.
3. Using a program such as Microsoft Powerpoint (microsoft.com)
or Gold Disk Astound (888-427-8686 or astound.com) on a multimedia
computer, I created slides with the words to the songs. Astound
allows you to add something fun to the slides by adding animated
characters that move across the screen. If you’re hooked up to the
Internet, type clip art into to your search engine. You’ll find
loads of free clip art and audio clips you can import into your
To do this, you have to have a computer with RCA video outs.
Special cards to do this on Macintosh or IBM compatible computers
are available from ATI Technologies, Inc. (905-882-2600; or
atitech.com) or Focus Enhancements (800-538-8866) for about
4. I recorded the sound over the video. Connect the “audio
output” from the cassette or CD player to the VCR “audio inputs.”
Connect the “video out” from the computer to the VCR “video input.”
Use the TV monitor to view all this. Start the videotape, and
record the music as you record the visuals from the computer.
Presto! You have a video you can use repeatedly for children’s
Use a camcorder to shoot footage of your children as they
worship, as they move about, or as they’re engaged in activities.
Want to know the #1 mistake most amateur camcorder-users make?
Overzooming! If you reign in your zoom finger, you’ll produce top
quality videos too.
The next time your children are all together, show parts of the
tape to reinforce positive behavior, to encourage children to
worship, or to illustrate a point from your lesson. Another thing
you can do is to interview children and ask questions such as What
do you think heaven is like? Who is your favorite Bible character
and why? Later, show children’s videotaped answers to help teach
If you want to get more advanced, consider purchasing editing
equipment to create videos that explain your ministry to new
volunteers or potential workers. We’ve found this to be an
effective tool in casting the vision of children’s ministry with
adults. We usually shoot footage of our workers interacting with
children and show the variety of ways people are engaged with our
children on Sundays. This really helps people see that “if they can
do that, then maybe I can do it too!”
Low cost — The least expensive way to set up
an editing suite is to purchase two VCRs (with a shuttle control
and flying erase head), connect them and do hard-cut edits from
your raw footage. The cost to do this would be about $600 for the
Average cost — The next step would be to add
editing equipment to your computer. You could add an entry level
video editing card to your computer along with the VCR. A fast hard
drive is also important. The approximate cost for these items is
about $900 for the editing card, $500 to $1,000 for the hard drive,
and another $300 for the VCR.
High cost — If you have the budget to go first
class and get a dedicated editing system, it can cost $20,000 or
Having a well-thought-out purpose for using media or video will
help you communicate more effectively with children and adults.
Children will learn and retain more, and more adults will be
interested in ministry with children. If you have specific “how to”
questions about using video in your children’s ministry, e-mail me
Dwight Mix is children’s minister at Fellowship Bible Church
in Lowell, Arkansas.
LET’S GO TO THE MOVIES
Another effective way to use video is showing short clips from
videos or movies. Recently we taught on the life of Moses and used
short clips from The Ten Commandments to reinforce learning (being
careful to only show the clips that went along with the biblical
narrative).The video provided a powerful illustration and made the
story more real to children.
For a list of current movies and their connection to biblical
principles, check out our Web site at www.cmmag.com on the
Internet. Or send a self-addressed stamped envelope to “Top-10
Movies,” Children’s Ministry Magazine, P.O. Box 481, Loveland, CO
80539-0481 to receive the list. You can also find great current
video programming in every “Keeping Current” section of our
Children’s Ministry Magazine.
Please note that if you show videos to children, consider
purchasing the Motion Picture Licensing Corporation (MPLC) Umbrella
License for the public performance of home videos. The license
costs $95 per year, and it allows your church to show copyrighted
videos legally. Their address is 5455 Centinela Ave., P.O. Box
66970, Los Angeles, CA 90066-6970. Or call 800-462-8855.