Fantastic Follow-Up

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Survey Says…

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Ask parents for their input-even parents who are first-time
guests. Hudson, also a children’s pastor in Palm Gardens, Florida,
sends families a “thanks for being our guest” letter after they
visit. Included with the letter is a survey asking parents to give
feedback from their first experience. When completed, parents can
return the survey for a free gift on their next visit. This idea
helps Dale’s team continuously improve guests’ experiences at
church and opens the door to call and connect with families about
their visit. For a sample of Dale’s survey, go to Web Exclusives at
childrensministry.com.

Social Networking

Before, during, and after their summer outreach camps, Central
Church in Collierville, Tennessee, takes advantage of social
networking sites such as Facebook and their ministry website for
follow-up strategies. Before camp, director of children’s
ministries Anne Clay concentrates on building credibility with
visitors by posting updates, fun welcome videos from camp leaders,
and details visitors will need to know about the week. During camp
week, Anne posts a blog on what happened at camp and photos from
the day. Parents and kids leave comments. After camp, she posts a
slideshow of camp highlights and opportunities for kids to
reconnect with friends and leaders. Building relationships online
has become a great way to establish a connection with visitors and
a way for them to connect with others virtually.
     

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