4. Make It Personal
Make follow-up visits more personal by strategically connecting
people who may know each other.
- School Connection-Group visits according to
schools. Have children already involved in your ministry who attend
the same school be the ones who extend an invitation to return to
- Extracurricular Connection-Ask families if
they recognize guests’ names as kids who are involved in sports,
music, or a club they’re also involved in. Use this connection to
have families connect with these kids and their families as they
wait during practice or at a related competition or event.
- Neighborhood Connection-Plan visits according
to neighborhoods, subdivisions, or communities. Ask church families
living in those areas to make follow-up visits. Ask church families
to be open about where they live and extend an invitation for
guests to drop by their home if they need information about the
church or would like their family to attend a service with them on
SOMETHING TO TALK ABOUT
Follow-up doesn’t always happen as a purposeful gesture, it can
also take place by creating something for people to talk about.
Positive conversations about your event are a natural way to follow
up with visitors.
Kids LOVE these Sunday School resources!
A blog is a great way to stimulate conversations with families.
Children’s ministries director Diana Loach at St. Giles Kingsway
Presbyterian Church in Toronto, Canada, set up a blog for families
to connect. Every afternoon after VBS, she posted one or two ideas
for families to do together that corresponded with the day’s theme.
Diana also included the words to songs kids would sing during their
final program for parents. This was a great way for parents who
weren’t connected to the church to feel part of the outreach event
without a lot of pressure.