Fantastic Follow-Up



Making an initial contact within 48 hours is critical after your
outreach event. “Follow up within two days of their visit,” advises
Dale Hudson, co-author of Turbocharged! “If you wait more
than two days, you’re diminishing the chances for return.”

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Proven Retention Strategy

Use these techniques to make the most of every opportunity and
retain your guests.

  • Capture Information-You can use a direct route
    by having everyone register for the event at the door. Or get
    creative by inviting everyone to register for a door prize. Also,
    you could take a photo of every family, then get their contact
    information to send the photo to them.
  • Call the parents. Thank the parents for
    attending your event or for allowing their child to attend. Explain
    who you are and what your role is at the church. Ask if they have
    any questions about your church.
  • Call the child. Always ask the parent for
    permission to speak with a child. When speaking with children,
    identify them by name and introduce yourself and your role at the
    church. Keep your conversation simple.
  • Invite the family to return. If you sense the
    family isn’t interested in attending church, let them know about a
    nonthreatening opportunity to return to your church, such as a
    family barbecue or a play group for moms with small children. If
    you sense they’re interested in attending church, then invite them
    to your weekend service and provide information.

Once you’ve established an initial phone contact, follow up that
week with an email, postcard, or letter in the mail.

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