4 Surprising Cultural Trends Impacting Children’s Ministry


Discover the four surprising cultural trends impacting children’s ministry that’ll impact the way you do ministry for years.

Tucked deep inside 1 Chronicles is the account of Issachar leaders who observed cultural upheaval in Israel. They saw the incumbent King Saul and his banished field general, David. The men of Issachar realized that the times required them to side with one leader or the other-they chose wisely and sided with God’s anointed. There’s a brief phrase praising them: “From the tribe of Issachar…these men understood the signs of the times and knew the best course for Israel to take” (1 Chronicles 12:32). The rest, as they say, is history.

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Children’s ministry leaders need the same skill today as did the chiefs of Issachar — to accurately read culture and then develop a strategy for action. As a profession, we’ve done an excellent job of monitoring trends within church culture. We identify trendsetting churches, and we note their strategies and benchmarks. We apply what works best for our ministries. Likewise, children’s ministers must become students of our surrounding culture. Culture shapes our priorities and perceptions of reality on a subconscious level. Studying culture can keep us from being changed by culture in unbiblical ways.

Studying culture isn’t only necessary for our ministries’ survival; it’s an exercise in love. When I married my wife, I quickly realized that loving her also meant I’d have to learn her family’s culture. Exhibit A: The kitchen. I’m the primary cook. Early in our marriage I discovered that our differing family cultures created a problem. My mental image of spaghetti sauce involved hand-diced tomatoes simmering in freshly cut spices for hours. Amy envisioned machine-puréed, jarred, processed sauce. Imagine my surprise when Amy tasted my homemade sauce and asked if I could make it “more like Ragú.” Eventually love (and practicality) overcame indignation, and I now buy jarred sauce. In the same way, children’s ministers study surrounding culture to discover what unchurched people value — and so that our efforts to reach them actually feel the way they’re meant to feel — like an act of love.

Read on for four cultural trends from outside the church that every children’s minister needs to be able to discern, learn from, and respond to.


1. “MICRO-TRENDS” impact family ministry.

From my view, no trends in our wider culture mandate family ministry in the church. Our current spotlight on family ministry seems to be “from within” — arising from prophetic voices within the church. The Orange Movement, driven by forward thinkers such as Reggie Joiner, arose from within church culture and reminds us that God’s institution of choice to transmit faith from generation to generation is the family, not the children’s ministry.

And although this drive for family ministry isn’t a result of outside cultural trends, to be successful we have to build family ministries that resonate with our surrounding culture. Here are microcultural trends to heed.

Young parents value self-expression and customization. Young parents value products and services that are customizable. Facebook, phones, and clothing lines (consider are designed and marketed as accessories that let individuals showcase their personalities. Parents don’t want massive family ministry programs around which to conform their lives. They want values, advice, and programs to choose from as they build their “family brand.”

Young parents were raised to believe they can change the world. According to sociologists Neil Howe and William Strauss, Millennials’ engaged parents instilled in their children that they matter. We can expect Millennial parents to pass that same value onto their children. Family ministries must tap this trend and provide opportunities for parents and children to serve together.

Young families are often fatherless. According to the National Fatherhood Initiative, 24.7 million children live without their biological fathers. The divorce rate for first marriages is 41 percent. Though the rise of blended families softens some impact of this statistic, the notion that a family consists of husband and wife working together to raise children isn’t reality to a large segment of our population. As you design family ministry, intentionally communicate God’s grace to all families. Consider the book of Genesis and how God chose to save the world through a family dysfunctional enough to make writers of Desperate Housewives blush. Our message to today’s parents must be that God works through our fragile families.

2. YOUNG PARENTS may view Christianity as the disease and not the cure.

September 11 is a powerful cultural marker. The terrorist attacks on American soil not only mark the end of the Millennial generation (born roughly between 1980-2001), but they marked the beginning of open distrust of any type of religious fundamentalism. Christian thinker and maverick Spencer Burke notes in his book A Heretic’s Guide to Eternity (Jossey-Bass) that to the common observer our conflict in the Middle East is a “clash of monotheisms.” The conclusion is that some brands of faith, including Christianity, are inherently dangerous. Consider the rise of “new atheism” and the spate of books recently on‘s best-seller list, such as God Is Not Great, The God Delusion, and The End of Faith. It’s hard to imagine that Phil Pullman’s openly anti-Catholic novels would’ve been adapted to the big screen as The Golden Compass prior to September 11.

Recently researchers David Kinnaman and Gabe Lyons commissioned a survey of people outside the church between the ages of 16 and 29 and published their work in their book unChristian (Baker Books). The duo discovered that the majority of these “outsiders” possessed a negative opinion of Christianity that fell into six broad categories: Christians are hypocritical, too focused on getting converts, antihomosexual, too intellectually and socially sheltered, too political, and too judgmental.

These perceptions must be taken seriously, whether we consider them fairly earned or not. Why? Consider the age group surveyed. These are the people who are marrying and having children. Past church-growth wisdom was that a teenager would graduate high school and temporarily abandon faith during his or her college years. Somewhere in his mid-20s, he’d settle down, marry, have children, and realize he needed the church to give his children moral and spiritual bearings. That was then. Now the bad news is that today’s parents are less likely to value the church as a trusted partner. Churches are seen as hives of fundamentalism and bigotry — places not to take your children.

This is a troubling cultural trend. Still, hand-wringing isn’t much of a faith-filled response. Kinnaman and Lyons point out that a large percentage of these outsiders are individuals who “dechurched” themselves — who left church — lending credibility to the accuracy of their criticisms. The savvy children’s minister will learn from the statistics and criticisms and make adjustments to curriculum and programming that reflect a more Christlike Christianity. Here are suggestions to build a children’s ministry that lovingly defies negative perceptions of our faith.

• Educate your families and volunteers. Teach a series on Jesus’ ability to befriend and love people of varied moral conditions. Model not judging others while not compromising your own convictions.

• Mainstream Christian heroes. Celebrate noted heroes such as Martin Luther King Jr. and Bishop Desmond Tutu, whose Christian faith compelled them to champion the cause of the oppressed.

• Serve without prejudice. Provide regular service opportunities with Christian and secular nonprofits to help your children become experientially engaged in Jesus’ compassion for the poor.

As you intentionally and consistently take these steps, you’ll not only train your children how to be Christ-followers, you’ll also cause parents to do a double take and reconsider the value of church for their children.

4 Surprising Cultural Trends Impacting Children’s Ministry
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